Cognition

⚡️ Get insanely insightful client case studies, content systems, and copy breakdowns from my private notes

Featured Posts

Oct 28, 2024

What regional cinema tells us about the content creation market

Speak local languages? This is for you.

Vikra Vardhan

Mar 13, 2024

I sold sex toys!

don't tell my parents pleaseee

Vikra Vardhan

Apr 17, 2024

Decoding Tanmay Bhat's Viral Ads

Diving deep into why he is so successful with ads!

Vikra Vardhan

Nov 22, 2024

One thing you should be doing in content

If not, AI will steal your authority

Vikra Vardhan

Oct 15, 2024

Creator-Platform Fit

The myth of thriving on all platforms

Vikra Vardhan

Mar 13, 2025

Are ads bad?

What I learned from growing a micro-niche newsletter with ads.

Vikra Vardhan

The Library

Monthy ReportsMonthy Reports

May 05, 2025

April 2025 | Report

What went wrong?

Vikra Vardhan

Apr 28, 2025

Marketer's notes on vibe coding

We got the vibe horribly wrong

Vikra Vardhan

Mar 31, 2025

March 2025 | Report

Revenue and plans for April

Vikra Vardhan

Mar 13, 2025

Are ads bad?

What I learned from growing a micro-niche newsletter with ads.

Vikra Vardhan

Mar 07, 2025

How to write better LinkedIn posts

One change and your posts improve 10x

Vikra Vardhan

Feb 14, 2025

Best Valentine's Day Copy 2025

Ft. Durex, Tinder, Spotify, Britannia, Flipkart, Blinkit, and Prime Video.

Vikra Vardhan

Nov 29, 2024

Privileged writers perform better than you

Here's why

Vikra Vardhan

Nov 22, 2024

One thing you should be doing in content

If not, AI will steal your authority

Vikra Vardhan

Nov 06, 2024

Community Principles

What makes Insiders Insiders

Vikra Vardhan

Oct 30, 2024

Prerequisites vs. Selling Points

Why your pitches won't work

Vikra Vardhan

Oct 28, 2024

What regional cinema tells us about the content creation market

Speak local languages? This is for you.

Vikra Vardhan

Oct 15, 2024

Creator-Platform Fit

The myth of thriving on all platforms

Vikra Vardhan

First Back

1 2 3 4 5 6 7

Next Last