Every Monday, I share micro case studies to grow your newsletter and BTS from our community for solopreneurs.
Tea from my life
I started 2026 with fresh ideas and plans. Many faded away like they’re supposed to, but I am glad I am back to reading physical books.
I wanted to read one book a month. I have finished the inner game of tennis, wealth ladder, and steal like an artist so far. I am currenlty reading reframe your mind.
I hope this momentum continues. Books, in my opinion, are my greatest defence against AI replacing me and dopamine content like reels.
Analysis in 300 words
One of my dev friends asked, “I don’t want to create content around the skills I use at my job. But I want to build a fun newsletter as a side hustle. What can I do?”
I told her she should curate content. Because:
Consumes fewer hours than creation
Can easily turn into a template and a repeatable system
No pressure of sharing expertise or original opinions
I told her to study Internal Tech Emails.
One of the top curation newsletters I know. All they do is share publicly available emails exchanged between CEOs and top leaders.
Real emails from Mark Zuckerberg, Elon Musk, Sam Altman, Bill Gates, and the likes.
The newsletter has 58k subscribers. It works because it solves the access and effort problems.
Access: You don’t get to see emails from top CEOs every day. So when you read them, you get to learn how the top 1% thinks.
Effort: Although these are publicly available, it’s a headache to surf down the rabbit hole and find what you’re interested in. You already have enough on your plate. Newsletter makes your life easier by sending you curated biweekly emails.
My friend also asked how she can make money out of it.
If I were Internal Tech Emails, I’d think about how valuable my audience is.
The broader ICPs are working professionals/entrepreneurs. They have purchasing power. When you read emails like these, it means you’re interested in growth.
The newsletter can create a paid tier to share more emails that aren’t easy to find or open ad slots for saas. At least that’s where I’d start.
If you are busy with your day job and want to start a side hustle, a curated newsletter is the simplest path to success.
Pick a niche you’re interested in. Curate the best information you’d share with your date to impress them.
Sneakpeek into the community
With careers changing so quickly with AI and unpredictability, we were discussing what advice we can give to our younger cousins:
Marketing resources shared in the community
We should all create an impossible list for ourselves
Nathan Baugh on creating villian in your stories
I have revisited this loop marketing playbook by HubSpot to check how I can apply this in marketing my newsletters.
Hangouts
We have started the AI in Marketing challenge today in the community.
10+ marketers are onto outsourcing boring stuff to AI and doing more meaningful tasks with their time and energy. I will keep sharing progress here.
We are only getting started
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Have a great week!
Love,
Vikra.