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- How to write better LinkedIn posts
Whenever I read posts on LinkedIn, I feel, “Oh this is such a good topic why don’t they add more details?” And I end up commenting or DMing the creator to get more deets.
This essay attempts to fix it. I randomly selected one LinkedIn post, and we’ll see how adding more nuances can increase its value.
Before we begin, I am hosting an interesting 5-day event next week (March 10-14) in our community. Our members pick any project they like and build its first version within a week. More on this at the end of this newsletter.
I randomly picked this LinkedIn post:
How can we improve this post?
We’ll start with the post’s intention. You’ve landed a high-ticket client and want to share how other freelancers can achieve it. Great.
But look at the content. Niche, personalized cold DMs, proof of work, and the right mindset. There is nothing $7000 about this post. Think about it. You can apply this to clients at any level, and it still makes sense.
They are not wrong. All clichés are true. You need to personalize. You need an outbound strategy. You need to close people on calls. Your proof of work needs to be solid. YES, I agree with all those.
But what’s the difference between someone landing a $500 client vs a $7000 one?
If both follow the same cliché techniques, why is there a significant gap in the pay? Because it’s beyond clichés. It’s the nuances no one talks about. Like your previous experience, your specific knowledge set, results, the level and scale you’ve handled, network, references, etc.
A better way to add nuance to this post is by asking, “What are the actions that are unique, high-level, and specific to you that made you crack the deal?”
For example, if someone posts, “I cracked a $5000 blog writing deal,” At most, you will be happy for them and curious about how they got there.
But if the same person says, “It’s in the healthcare niche and I am a doctor,” it makes so much more sense. You will immediately know why they landed a high-ticket client - because they have on-ground expertise and will add more context than a writer with no medical background ever could.
More examples of adding nuances:
“I closed a creator with one million YouTube subs. I have helped three creators scale their YouTube to 200k subs; this is a huge level up!!” See how it makes sense? It speaks about the same generic thing - Proof of Work. But you will know you can land a 1M client if you can scale your current clients to 200k. You tangibly know what’s possible.
“I closed three clients from the UK last week. I was part of this $70 community for a year and have been constantly sharing about my work.” Again, makes sense? A generic way is ‘Build in public’ or ‘Join communities,’ but sentences like these explain they hang out with a group of global high-performers who won’t mind paying $70/m to a community.
Nuances. If you really want to show ‘How to do it’, as Jack Reacher would say, focus on details.
Good content is not a one-directional process. There are multiple paths to it. This is only one of the many ways that have often worked for me.
You must find your own.
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v1: From idea to version one in 5 days!
Ever since its inception, we have wanted our community to help you grow and be more.
After hosting multiple marketing and fun sessions, we’re leveling up with our first 5-day event.
Over 5 days, you will pick a project and build it.
The only goal is to create version one by the end of Day 5. If you plan to start a newsletter, publishing the first issue is your v1. If you’re building a web app, basic functionality is your v1, and so on.
The event is from March 10-14th, but I am hosting a kickoff session tonight (Friday, 9 pm IST) to share all the details and how we approach the event. More like a vibe check session.
If this sounds cool to you, I’ll see you tonight?
Footnotes:
[1] One might argue social media is for ToFu, and the creator may share all this in a paid course. Valid point. I’d still want to see one nuance at least to trust you.
[2] Another argument could be “sometimes we need to be told the basic things, and there are people just getting into the industry.” Again - valid. But anyone can post the generic stuff. What’s different about you apart from the authority you establish by mentioning high-ticket clients?
[3] Another way to add nuance is by mentioning the work scope and project duration. In India, we are inclined to think in monthly payments. But I have seen people land $5000-7000 gigs that took three months to complete. I am not saying this could be the case here, but mentioning work scope and duration will bring more clarity.