Logo
Newsletters
Community
Hire me

Cognition Vault

CognitionX

6 Reasons to start a newsletter

Nov 24, 2025

•

6 min read

6 Reasons to start a newsletter

Gurus say 'ownership' but there are more factors to consider

Vikra Vardhan
Vikra Vardhan

Frameworks

The Recency Effect

Nov 20, 2025

•

7 min read

The Recency Effect

How to win with content in an attention-deficit world

Vikra Vardhan
Vikra Vardhan

CognitionX

Mistake newsletter advertisers make

Nov 17, 2025

•

6 min read

Mistake newsletter advertisers make

This small hack can boost your advertising ROI

Vikra Vardhan
Vikra Vardhan

CognitionX

Referrals are dead?

Nov 10, 2025

•

5 min read

Referrals are dead?

Hardly any newsletters are running referrals anymore

Vikra Vardhan
Vikra Vardhan
On Positioning's Impact

Nov 6, 2025

•

7 min read

On Positioning's Impact

Case Study: I repositioned my newsletter by changing only the copy and welcome email

Vikra Vardhan
Vikra Vardhan

CognitionX

HRX's economical branding

Nov 3, 2025

•

5 min read

HRX's economical branding

How to make meaningful gestures when you don't have capital

Vikra Vardhan
Vikra Vardhan

CognitionX

Packaging → Branding

Oct 27, 2025

•

6 min read

Packaging → Branding

How Whole Truth's packaging helps with its branding

Vikra Vardhan
Vikra Vardhan

Frameworks

The Halo Effect ft. Diwali

Oct 23, 2025

•

8 min read

The Halo Effect ft. Diwali

Why brands spend millions on creating ads that never speak about the product

Vikra Vardhan
Vikra Vardhan
Time Tracking Masterclass

Oct 16, 2025

•

1 min read

Time Tracking Masterclass

5 principles and 6 frameworks to help you start time tracking

Vikra Vardhan
Vikra Vardhan

CognitionX

How to attract the right leads?

Oct 6, 2025

•

6 min read

How to attract the right leads?

How simple messaging and packaging can send clear signals about your brand

Vikra Vardhan
Vikra Vardhan

CognitionX

Do you flex your failed projects?

Sep 28, 2025

•

5 min read

Do you flex your failed projects?

Plus the best advice you will hear on switching careers

Vikra Vardhan
Vikra Vardhan

CognitionX

This café blew my mind

Sep 21, 2025

•

5 min read

This café blew my mind

I love brands that think customers first, not business first

Vikra Vardhan
Vikra Vardhan
Load more

Made with ❤️ by dopecontent, a media house building independent newsletters.

© 2025 Cognition.

Privacy policy

Terms of use

Powered by beehiiv