August 2025

In my personal newsletter, I share the best content I consumed during the last month.

This includes movies, shows, music, YouTube videos, blogs, etc.

I have been doing this for eight months with consistently happy replies. So I want to share the same format here, but for marketing content.

Last day of each month, Cognition will be your discovery channel for marketing content.

I am rereading (rather listening) to Cashvertising.

Each marketer has a book to return to whenever they want to touch base. It’s cashvertising for me.

I have consumed way too many blogs, books, and podcasts on advertising. Nothing articulates what incentivizes humans to purchase better than Cashieeee.

YC has a 21-lecture playlist on startups by entrepreneurs. I have been randomly watching these over the last six months, and I am on the 17th lecture. You don’t have to be an entrepreneur to watch these. Just a curious mind about how businesses function is enough.

Many people ask me questions about work and they’re vague as fuck. As much as I’d want to help, there’s only a little I can do without context.

I wish I could tell them, “You need to learn to ask effectively.”

Honestly, I haven’t read much this month. The Greatest Sales Deck Ever is worth recommending among the blogs I have read.

So this guy broke down an enterprise software, Zuora’s sales deck. If you only look at it as a sales deck, it’s just another blog for you. But good marketers often draw parallels to their business and implement similar strategies in their content.

If you’re running a newsletter, Nathan’s content ups your game by a mile. I love his LinkedIn. I am on his private email list too - it’s GOLD!

This podcast is a good introduction to Nathan’s mind if you’re done with surface-level posts and need content on how the top 1% newsletter publications perform.

That’s all of my recommendations from August. If you like these, I will start sharing three resources in each segment. Let me know.

See ya!

Love,
Vikra.