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Oliver Buchannon
Vikra Vardhan

Head of content, Neatprompts.com. Founder, dopecontent.in.

CognitionX

Inbox summaries kill your newsletter?

Jan 19, 2026

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5 min read

Inbox summaries kill your newsletter?

How to actually make readers still with your newsletter in the age of AI summaries

Vikra Vardhan
Vikra Vardhan

Newsletter Signup Pages

2. Morning Brew Newsletter

Jan 15, 2026

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4 min read

2. Morning Brew Newsletter

Seeking inspiration from top newsletters might be a bad idea

Vikra Vardhan
Vikra Vardhan

Newsletter Signup Pages

1. Case Studied Newsletter

Jan 14, 2026

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3 min read

1. Case Studied Newsletter

Signup page template for founders who prefer text heavy pages

Vikra Vardhan
Vikra Vardhan

CognitionX

Content is not the newsletter's business

Jan 12, 2026

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5 min read

Content is not the newsletter's business

Early-stage newsletters get this wrong

Vikra Vardhan
Vikra Vardhan

CognitionX

The future of CPC sponsorships

Jan 5, 2026

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7 min read

The future of CPC sponsorships

My prediction on how creator-led, ad-sponsored newsletters will make money in 2026.

Vikra Vardhan
Vikra Vardhan

CognitionX

Is your newsletter aligned?

Dec 29, 2025

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6 min read

Is your newsletter aligned?

Your newsletter business fails without this concept

Vikra Vardhan
Vikra Vardhan
Caffeineletter Year In Review

Dec 27, 2025

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7 min read

Caffeineletter Year In Review

Started the year at 54 subscribers. Now we have 1200+ engaged readers.

Vikra Vardhan
Vikra Vardhan
Cognition Year In Review

Dec 26, 2025

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7 min read

Cognition Year In Review

Fully transparent playbook I'll use for Cognition in 2026

Vikra Vardhan
Vikra Vardhan
CognitionX Year In Review

Dec 23, 2025

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6 min read

CognitionX Year In Review

What really happened with the community

Vikra Vardhan
Vikra Vardhan

CognitionX

Welcome Email Essentials

Dec 22, 2025

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5 min read

Welcome Email Essentials

What to include in welcome emails to make them 10x more valuable

Vikra Vardhan
Vikra Vardhan

Frameworks

How to create a newsletter subscribe page that converts

Dec 18, 2025

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8 min read

How to create a newsletter subscribe page that converts

5 points so simple you have nothing but improved conversion at the end of it

Vikra Vardhan
Vikra Vardhan

CognitionX

Three pillars of newsletters

Dec 15, 2025

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5 min read

Three pillars of newsletters

Not balancing all three is the primary reason why newsletters fail

Vikra Vardhan
Vikra Vardhan

CognitionX

Chased the wrong metric

Dec 8, 2025

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6 min read

Chased the wrong metric

Why newsletters if you're not making revenue?

Vikra Vardhan
Vikra Vardhan

CognitionX

Hosteller's Branding

Dec 1, 2025

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7 min read

Hosteller's Branding

How a simple resource can change customer experience and impact branding (case study form a hostel chain)

Vikra Vardhan
Vikra Vardhan

CognitionX

6 Reasons to start a newsletter

Nov 24, 2025

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6 min read

6 Reasons to start a newsletter

Gurus say 'ownership' but there are more factors to consider

Vikra Vardhan
Vikra Vardhan

Frameworks

The Recency Effect

Nov 20, 2025

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7 min read

The Recency Effect

How to win with content in an attention-deficit world

Vikra Vardhan
Vikra Vardhan

CognitionX

Mistake newsletter advertisers make

Nov 17, 2025

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6 min read

Mistake newsletter advertisers make

This small hack can boost your advertising ROI

Vikra Vardhan
Vikra Vardhan

CognitionX

Referrals are dead?

Nov 10, 2025

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5 min read

Referrals are dead?

Hardly any newsletters are running referrals anymore

Vikra Vardhan
Vikra Vardhan
On Positioning's Impact

Nov 6, 2025

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7 min read

On Positioning's Impact

Case Study: I repositioned my newsletter by changing only the copy and welcome email

Vikra Vardhan
Vikra Vardhan

CognitionX

HRX's economical branding

Nov 3, 2025

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5 min read

HRX's economical branding

How to make meaningful gestures when you don't have capital

Vikra Vardhan
Vikra Vardhan

CognitionX

Packaging → Branding

Oct 27, 2025

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6 min read

Packaging → Branding

How Whole Truth's packaging helps with its branding

Vikra Vardhan
Vikra Vardhan

Frameworks

The Halo Effect ft. Diwali

Oct 23, 2025

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8 min read

The Halo Effect ft. Diwali

Why brands spend millions on creating ads that never speak about the product

Vikra Vardhan
Vikra Vardhan
Time Tracking Masterclass

Oct 16, 2025

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1 min read

Time Tracking Masterclass

5 principles and 6 frameworks to help you start time tracking

Vikra Vardhan
Vikra Vardhan

CognitionX

How to attract the right leads?

Oct 6, 2025

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6 min read

How to attract the right leads?

How simple messaging and packaging can send clear signals about your brand

Vikra Vardhan
Vikra Vardhan

CognitionX

Do you flex your failed projects?

Sep 28, 2025

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5 min read

Do you flex your failed projects?

Plus the best advice you will hear on switching careers

Vikra Vardhan
Vikra Vardhan
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