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Oliver Buchannon
Vikra Vardhan

Head of content, Neatprompts.com. Founder, dopecontent.in.

CognitionX

Hosteller's Branding

Dec 1, 2025

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7 min read

Hosteller's Branding

How a simple resource can change customer experience and impact branding (case study form a hostel chain)

Vikra Vardhan
Vikra Vardhan

CognitionX

6 Reasons to start a newsletter

Nov 24, 2025

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6 min read

6 Reasons to start a newsletter

Gurus say 'ownership' but there are more factors to consider

Vikra Vardhan
Vikra Vardhan

Frameworks

The Recency Effect

Nov 20, 2025

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7 min read

The Recency Effect

How to win with content in an attention-deficit world

Vikra Vardhan
Vikra Vardhan

CognitionX

Mistake newsletter advertisers make

Nov 17, 2025

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6 min read

Mistake newsletter advertisers make

This small hack can boost your advertising ROI

Vikra Vardhan
Vikra Vardhan

CognitionX

Referrals are dead?

Nov 10, 2025

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5 min read

Referrals are dead?

Hardly any newsletters are running referrals anymore

Vikra Vardhan
Vikra Vardhan
On Positioning's Impact

Nov 6, 2025

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7 min read

On Positioning's Impact

Case Study: I repositioned my newsletter by changing only the copy and welcome email

Vikra Vardhan
Vikra Vardhan

CognitionX

HRX's economical branding

Nov 3, 2025

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5 min read

HRX's economical branding

How to make meaningful gestures when you don't have capital

Vikra Vardhan
Vikra Vardhan

CognitionX

Packaging → Branding

Oct 27, 2025

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6 min read

Packaging → Branding

How Whole Truth's packaging helps with its branding

Vikra Vardhan
Vikra Vardhan

Frameworks

The Halo Effect ft. Diwali

Oct 23, 2025

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8 min read

The Halo Effect ft. Diwali

Why brands spend millions on creating ads that never speak about the product

Vikra Vardhan
Vikra Vardhan
Time Tracking Masterclass

Oct 16, 2025

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1 min read

Time Tracking Masterclass

5 principles and 6 frameworks to help you start time tracking

Vikra Vardhan
Vikra Vardhan

CognitionX

How to attract the right leads?

Oct 6, 2025

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6 min read

How to attract the right leads?

How simple messaging and packaging can send clear signals about your brand

Vikra Vardhan
Vikra Vardhan

CognitionX

Do you flex your failed projects?

Sep 28, 2025

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5 min read

Do you flex your failed projects?

Plus the best advice you will hear on switching careers

Vikra Vardhan
Vikra Vardhan

CognitionX

This café blew my mind

Sep 21, 2025

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5 min read

This café blew my mind

I love brands that think customers first, not business first

Vikra Vardhan
Vikra Vardhan
Why shutting down side projects is a privilege

Sep 14, 2025

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3 min read

Why shutting down side projects is a privilege

I started projects. I shut them down. I highly recommend doing both.

Vikra Vardhan
Vikra Vardhan
What is good research?

Sep 3, 2025

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6 min read

What is good research?

Here is how I research for 100,000+ audience

Vikra Vardhan
Vikra Vardhan
August 2025

Aug 31, 2025

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4 min read

August 2025

Blogs, Books, Podcasts, and YouTube recommendations

Vikra Vardhan
Vikra Vardhan
Marketing tools or something

Aug 24, 2025

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7 min read

Marketing tools or something

Apps I use daily to make marketing easy

Vikra Vardhan
Vikra Vardhan
Marketing Newsletter Recommendations

Aug 17, 2025

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3 min read

Marketing Newsletter Recommendations

5 newsletters I read daily and would recommend to any content marketer

Vikra Vardhan
Vikra Vardhan
You have hobbies or what?

Aug 10, 2025

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7 min read

You have hobbies or what?

How multiple hobbies can actually make you a better marketer

Vikra Vardhan
Vikra Vardhan
Writing - 0. Depth - 1.

Aug 3, 2025

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6 min read

Writing - 0. Depth - 1.

If you're only focusing on improving writing, you're doing it wrong

Vikra Vardhan
Vikra Vardhan
Newsletter Growth Plan

Jul 29, 2025

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7 min read

Newsletter Growth Plan

Three-month strategy on how Saas companies can use newsletters to convert free users into paid customers

Vikra Vardhan
Vikra Vardhan
I lost the LinkedIn game

Jul 26, 2025

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7 min read

I lost the LinkedIn game

My mistakes and how I plan to win LinkedIn back in three months

Vikra Vardhan
Vikra Vardhan
Roach Mentality

Jul 15, 2025

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9 min read

Roach Mentality

What I learned by spending three days with 41 indie builders

Vikra Vardhan
Vikra Vardhan
May 2025 | Report

May 31, 2025

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8 min read

May 2025 | Report

Among other things, I lost a client.

Vikra Vardhan
Vikra Vardhan
Newsletter Review System

May 23, 2025

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9 min read

Newsletter Review System

A way to measure growth and progress beyond metrics like clicks, opens, and subscribers

Vikra Vardhan
Vikra Vardhan
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