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Vikra's Café

Heartwarming essays plus the best content I consume every month

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Learn to brew café-like coffee at home

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Oliver Buchannon
Vikra Vardhan

Head of content, Neatprompts.com. Founder, dopecontent.in.

CognitionX

Where to use AI in newsletters?

Mar 2, 2026

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5 min read

Where to use AI in newsletters?

Plus I am hosting an AI challenge for marketers

Vikra Vardhan
Vikra Vardhan
AI in Marketing Challenge

Mar 2, 2026

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6 min read

AI in Marketing Challenge

Vikra Vardhan
Vikra Vardhan

CognitionX

How To Find Your Niche (Shortest Guide)

Feb 23, 2026

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4 min read

How To Find Your Niche (Shortest Guide)

I work with creators who hit a million impressions a week. I'm telling you the exact three things I told them.

Vikra Vardhan
Vikra Vardhan

CognitionX

"My newsletter growth is stuck"

Feb 16, 2026

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4 min read

"My newsletter growth is stuck"

Your current subscribers will give you the answer

Vikra Vardhan
Vikra Vardhan

CognitionX

Ways to monetise newsletters

Feb 9, 2026

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6 min read

Ways to monetise newsletters

...and what's actually working in 2026

Vikra Vardhan
Vikra Vardhan

CognitionX

Do more lead magnets

Feb 2, 2026

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7 min read

Do more lead magnets

The best organic growth strategy yet

Vikra Vardhan
Vikra Vardhan

Resources

I have 8 questions for you

Jan 29, 2026

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6 min read

I have 8 questions for you

If you say yes four times, you're leaving money on the table

Vikra Vardhan
Vikra Vardhan

CognitionX

How I run ads

Jan 26, 2026

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6 min read

How I run ads

Basics I follow to get subscribers for one of my newsletters

Vikra Vardhan
Vikra Vardhan

CognitionX

Inbox summaries kill your newsletter?

Jan 19, 2026

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5 min read

Inbox summaries kill your newsletter?

How to actually make readers still with your newsletter in the age of AI summaries

Vikra Vardhan
Vikra Vardhan

Newsletter Signup Pages

2. Morning Brew Newsletter

Jan 15, 2026

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4 min read

2. Morning Brew Newsletter

Seeking inspiration from top newsletters might be a bad idea

Vikra Vardhan
Vikra Vardhan

Newsletter Signup Pages

1. Case Studied Newsletter

Jan 14, 2026

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3 min read

1. Case Studied Newsletter

Signup page template for founders who prefer text heavy pages

Vikra Vardhan
Vikra Vardhan

CognitionX

Content is not the newsletter's business

Jan 12, 2026

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5 min read

Content is not the newsletter's business

Early-stage newsletters get this wrong

Vikra Vardhan
Vikra Vardhan

CognitionX

The future of CPC sponsorships

Jan 5, 2026

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7 min read

The future of CPC sponsorships

My prediction on how creator-led, ad-sponsored newsletters will make money in 2026.

Vikra Vardhan
Vikra Vardhan

CognitionX

Is your newsletter aligned?

Dec 29, 2025

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6 min read

Is your newsletter aligned?

Your newsletter business fails without this concept

Vikra Vardhan
Vikra Vardhan
Caffeineletter Year In Review

Dec 27, 2025

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7 min read

Caffeineletter Year In Review

Started the year at 54 subscribers. Now we have 1200+ engaged readers.

Vikra Vardhan
Vikra Vardhan
Cognition Year In Review

Dec 26, 2025

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7 min read

Cognition Year In Review

Fully transparent playbook I'll use for Cognition in 2026

Vikra Vardhan
Vikra Vardhan
CognitionX Year In Review

Dec 23, 2025

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6 min read

CognitionX Year In Review

What really happened with the community

Vikra Vardhan
Vikra Vardhan

CognitionX

Welcome Email Essentials

Dec 22, 2025

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5 min read

Welcome Email Essentials

What to include in welcome emails to make them 10x more valuable

Vikra Vardhan
Vikra Vardhan

Frameworks

How to create a newsletter subscribe page that converts

Dec 18, 2025

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8 min read

How to create a newsletter subscribe page that converts

5 points so simple you have nothing but improved conversion at the end of it

Vikra Vardhan
Vikra Vardhan

CognitionX

Three pillars of newsletters

Dec 15, 2025

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5 min read

Three pillars of newsletters

Not balancing all three is the primary reason why newsletters fail

Vikra Vardhan
Vikra Vardhan

CognitionX

Chased the wrong metric

Dec 8, 2025

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6 min read

Chased the wrong metric

Why newsletters if you're not making revenue?

Vikra Vardhan
Vikra Vardhan

CognitionX

Hosteller's Branding

Dec 1, 2025

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7 min read

Hosteller's Branding

How a simple resource can change customer experience and impact branding (case study form a hostel chain)

Vikra Vardhan
Vikra Vardhan

CognitionX

6 Reasons to start a newsletter

Nov 24, 2025

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6 min read

6 Reasons to start a newsletter

Gurus say 'ownership' but there are more factors to consider

Vikra Vardhan
Vikra Vardhan

Frameworks

The Recency Effect

Nov 20, 2025

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7 min read

The Recency Effect

How to win with content in an attention-deficit world

Vikra Vardhan
Vikra Vardhan

CognitionX

Mistake newsletter advertisers make

Nov 17, 2025

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6 min read

Mistake newsletter advertisers make

This small hack can boost your advertising ROI

Vikra Vardhan
Vikra Vardhan
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