In a 30-day series, I’m breaking down the landing pages of top newsletters. At the end of this series, you will have a better understanding of the dos and don’ts of your signup page.
Who are we learning from?
So we’re talking about this newsletter called Casestudied. I almost ended up working with them, but I didn’t hear back during the final rounds of hiring.
The brand writes crazy good marketing case studies. Long form and I love how they interview professionals and present their views.
Breakdown in 200 words
In 10 bullet points or less, why Casedtudied has a dope subscribe page:
Safe structure. Copy on left, image on right. Has no navigation or scrolling option.
Calls out ICP “CMO”
The subtitle is a bit vague, but basic enough to say, “Okay, I might want to check this out.” I’d remove “insights and inspiration” and keep only insights. It’s sharper and direct that way
“15k+ CMOs” great social proof
I’d skip the bullet point list. Or I’ll make it more specific. Especially the second and third points. They’re not only vague and lack curiosity, but also occupy space.
Subscribe form is simple and clean. I like it.
I am not sure about the text below the form. It’s just there, adding no great value. I’d be specific about the free or no-commitment angle. Even better, I will shed light on the incentive in the welcome email.
The image gives a sneak peek into the content. I like it. Plus the images are dynamic (slideshow of 2-3 pieces of content).