Every Sunday, I share snippets from many insights we learn inside our content marketing community. I will still continue to publish my long-form case studies on weekdays.
Tea from my life
I’ve begun to realise how important it is for creatives like us to keep consuming content. My projects have consumed most of my time and energy I didn’t explore new content.
My brain feels rusty. All my thoughts are recycled versions of my previous theses. The repair started; current read:
Analysis in 150 words
I was working from a café last week and I noticed this condensed version of the menu. Aka recommendations.
I love brands that think customer first, not business first.
My usual orders are French toast, mashed potatoes with chicken, and a pour-over coffee. But options overwhelm me when I am in the mood to explore new recipes.
As humans, we don’t prefer uncertainty. It’s not that we’re not open to new choices, but we don’t want to risk our new choice being bad.
It’s nice to see the café acknowledge it and bring down the options from 50ish to 6.
Not relevant, but they’re spot on with the risk taker’s order. No true Hyderabadi will ever order a biryani at a café. It’s a restaurant thing.
Sneakpeek into the community
I was looking back on my journey as a marketer and I realised…
Marketing resources shared in the community
I have cleaned our content marketing community of 200 members and started a small, premium community from scratch. Yesterday, we reached our first 10 paid members without any fancy landing page.
This new Sunday format will show what’s happening inside the community - insights, resources, events, etc.
I hope this continues to provide value to you, and I am just a reply away if you wish to join.
Love,
Vikra.