Three pillars of newsletters

I had the most productive week. Ever since I got back from Jaipur, I had this intense bias for action and I have obsessively worked towards making Cognition 2026 Q1 ready. Kind of amazed by my own focus and speed.

Also, I am considering quitting sugar again. I have quit for 2 months this year and the results were unreal. I’m yet to figure out the time period and rules for my next challenge.

Last week was all about great food.

I have realised most newsletter operators (especially content creators) run newsletters like content people, and that's where they fail.

Successful newsletters have three pillars intact:

Constantly is the keyword.

You promote your newsletter once a week. Or pitch your product once a month.

While there is a method to how salesy you get, there is always an opportunity to subtly let your readers know about your offers.

My point is: Content creation is a constant cycle. So should be acquiring subscribers and making revenue.

As an early-stage operator, you might not acquire a subscriber or make a sale every single day. But TL;DR is you need to work on content, growth, and monetisation every single day!

Some examples of how you can achieve this:

Always think about revenue models, even when you feel it is super early:

Our next public webinars are in January. We only have private sessions this month.

But I made a quick video explaining what happens inside the community: