Every Monday, I share BTS and insights from our community for newsletter operators. Detailed newsletter breakdowns on Thursdays.
Tea from my life
I was in Chennai last week. It was only for a couple of days. I couldn’t explore the city as much, but I got to meet my friends. Especially Shashank and Srini.
I made a reel as well.
Analysis in 200 words
Before you step into 2026, I need you to understand and implement the concept of alignment. Alignment is when you discuss the same theme throughout your newsletter funnel.
Most creators and business owners have a mismatch across the different stages of their funnels. Social media posts and lead magnets don’t match the newsletter content. Products or services don’t extend to what you share in the newsletter. And so on.
This is how alignment works in Cognition:
On socials, I talk about newsletters. My lead magnets are about newsletters. Cognition is about newsletters. Then we have a community for newsletter operators.
See what I mean?
The Ad Professor talks about ads on X. He talks about ads in his newsletter. His agency creates ads for businesses.
GrowthX talks about entrepreneurship on YouTube. GrowthX dissects businesses in its newsletter. GrowthX’s courses and community are for entrepreneurs.
Visualise your funnel like this for alignment clarity:
Sneakpeek into the community
Some unsubscriptions are good. You don’t always need to feel bad when readers unsubscribe. Plus, it’s essential to have a frictionless unsubscribe survey to identify any issues you need to address. Or not, like in this case:
Resources shared in the community
Hangouts
Thinking I should do a public session in the first half of January. It will mostly be around what you can do with newsletters in 2026.
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Have a great week!
Love,
Vikra.