Every Monday, I write micro case studies and BTS from our community for newsletter operators. Detailed breakdowns on Thursdays.
Tea from my life
I bought a new keyboard and I think you should see it :p
Analysis in 150 words
In newsletters, content is your product but distribution drives your business.
Especially if you’re a creator-led newsletter with ads contributing to 1/3rd of the revenue or more.
Most early-stage newsletters treat content as distribution. Most of your time is spent perfecting your writing, publishing consistently, or sending more emails.
But equal time must be spent on growing distribution, aka subscribers.
Because you retain readers with content. But advertisers would be interested if you have an engaged distribution.
Advertisers think ROI. Advertisers think CPMs. Thousands of subscribers let you show the metrics advertisers prefer.
PS: I’m building a strong top-of-funnel in Q1 2026. Maybe this prompts you with ideas:
Sneakpeek into the community
Seena taught me what a good community flow looks like.
I have put together lots of action points after a member joins our community, but this helped me keep it clean:
Marketing resources shared in the community
Hangouts
In November, I adapted Alex Hormozi’s marketing principles for newsletters.
It’s one of the best sessions I've hosted, and it certainly provided new perspectives/insights into newsletter growth.
I’m hosting it again soon. Register here →
In 10 bullet points or less, what have I got done last week:
Published newsletters in marketing, AI, and coffee niches
Pitched 18 sponsors for our coffee newsletter. Had a call with a lead and emailed another. Got many insights about what advertisers expect and how I can sharpen my pitch.
Still working on reel/short creation. First video is always hard I guess.
Published a new video tutorial in our community for marketers and newsletter operators.
Personal: Finished House of Cards S2. Met friends. Tried two new cafes. Workout 6x. 65797 steps. Meh. Made sandwiches.
I use Rize to track my time.
If you choose the same, use code: VIKRA for 25% off.
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Have a great week!
Love,
Vikra.