Every Sunday, I share snippets from many insights we learn inside our content marketing community. I will still continue to publish my long-form case studies on weekdays.
Tea from my life
It has been raining for eight weeks, and I’m honestly frustrated at this point.
I am all in for the cosy weather, but my productivity is only over the roof on sunny days. What is adulting if not working for ten hours on the days I should be nestling under a thick blanket?
I miss you, Sun.
Analysis in 150 words
For the first time, I have included a retired projects on my personal website.
Unfortunately we live in a society that treats shutting down as a failure and not a learning opportunity.
When you choose your path, you’re bound to be curious about new projects. Sometimes it leads to impulsive or bad decisions.
That’s still okay. You haven’t failed but learned about a domain that doesn’t suit you. That’s one step towards your niche.
I am aware this isn’t exactly an analysis, but marketers being marketers, I felt it’s important for us to acknowledge the unfinished, failed projects.
Even flex them:
Honestly, if I see a retired projects page on a site, I’ll know they’re doers and know when to move on. Not a bad signal after all.
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Sneakpeek into the community
Kritika works as a content strategist today. But she was a CS grad, consultant at Deloitte, did a Master’s in Journalism in Texas, worked in comms at Cornell Uni, a theatre artist, and travelled to 29 countries.
She pivoted like a queen and here’s her advice on switching careers:
Marketing resources shared in the community
Writes and Write-Nots. For those who are obsessively using AI for writing and can’t write a single sentence without LLMs.
How to rank in AI searches:
from Marketing Milk’s newsletter
Hangouts
We catch up twice a month in our community to chat about all things marketing.
In September, we hosted sessions on LinkedIn strategy audit and growth with content.
While the recordings are community exclusive, I’d love to share the decks with you:
