Welcome. Every Monday, I share micro case studies to help you generate revenue with newsletters. I also share some BTS from our community of solopreneurs.

Tea from my life

I was in Bangalore last weekend. Met friends, visited cafes, and attended a coffee festival. Life is good.

Also my first brew after coming back home

Analysis in 200 words

Whenever someone comes up to me and asks, “I have xyz subscribers. Can you help me grow more subscribers?” I respond with “What has already worked for you?”

So I met this person in Bangalore who was growing her company’s newsletter with LinkedIn. She was posting, commenting, and publishing lead magnets.

Her top channel was LinkedIn organic, and I went through her acquisition data. It showed me the source as website / LinkedIn.

This is good, but this is only a first step. If I were to advise, I’d go one step deeper into tracking.

Instead of just the channel (LinkedIn), I will also track medium (posts, comments under your posts, comments under others’ posts, lead magnets, profile clicks, etc.)

It sounds like a person with OCD screaming organisation, but no. It is details.

The point of tracking is to identify what works so you can double down on it. The narrower you get, the better insights you have.

This becomes even more important if you’re not using paid growth channels and your social presence is not massive.

Think about it. Do you really know what’s working for you?

Sneakpeek into the community

Strategy I use to run ads for one of my newsletters:

Marketing resources shared in the community

Join CognitionX

Have a great week!

Love,
Vikra.

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