How to grow a newsletter like Internal Tech Emails?

All my free time was spent on AI, marketing workflows, and agents in the last three weeks. I am a little too obsessed with my vibe marketing phase right now. The only good thing is that I am solving important business use cases.

When the credits ran out, I managed to watch Aspirants season 3. I don’t know what you’re doing if you haven’t watched this TVF show yet.

Last week, I shared a post about how my dev friend wants to start a side hustle, but not directly related to her primary job.

So I suggested that she start a newsletter like Internal Tech Emails that allows her to curate the best content and build an email list of smart people.

Details here.

I posted this on X and oomfs asked, “But how does your friend grow the newsletter?”

If you ask any newsletter growth experts, you’d hear suggestions like:

While all the strategies are valid and work, I’d suggest my friend go all in on organic social because curated newsletters have pre-built authority.

If we continue to take the Internal Tech emails’ example, pre-built authority is all the big CEO, startup, and enterprise names.

Doesn’t matter who runs Internal Tech Emails, just the authority and the quality of your curation takes the centerstage and attracts eyeballs. @TechEmails has 587.1k followers on X. Just saying.

You don’t need to be popular or super smart to start and grow such newsletters organically.

In my opinion, the best way to grow such newsletters is with a faceless, branded account. Like @MindBranches on X. This way, the spotlight is always on pre-built authority, and the newsletter is easier to sell if you want to go down that road.

Pick a platform where your ICP hangs out and ship volume. Discovery is a huge niche. People always like saving links, bookmarking articles and whatnot.

I am experimenting with video ads for the first time. Insights soon!

We are in the middle of the AI in Marketing challenge, and the enthusiasm (+ taking action) is over the top!

If you want to be a part of the next month’s challenge, reply to this email and let me know.