Every Monday, I share insights and BTS from our content marketing community. You will receive weekly marketing frameworks on Thursdays.
Tea from my life
The thing I hate about life is that we blink twice and months pass. I don’t remember the last time I finished reading a book. Or spent dedicated time reading.
The rust from not reading is real. Ideas fall flat, and I’m just recycling my old thoughts because I am not reading new, challenging perspectives.
Good news is I finally found a book I enjoy. It’s about how Tennis players prepare mentally for their games. Super relatable for me as an athlete.
Analysis in 150 words
I ordered protein bars from Whole Truth and couldn’t stop myself from appreciating the branding.
Whole Truth is a healthy food and snack brand that claims clean labels and safe ingredients. Personal opinion: Double Cocoa flavour is tasty af.
Anyway, look at this:
Why I think Whole Truth’s packaging is a top-notch branding:
The design reflects the clean positioning Whole Truth is after. It is minimalistic, easy on the eye, and only has information that’s necessary.
They don’t have to explain the labels, but they do because health snacks run on trust. By explaining the labels most F&B companies hide, Whole Truth is subtly telling you, “We have nothing to hide.”
Lesson here?
Cools designs are fine, but make sure your designs align with the story your brand communicates.
Sneakpeek into the community
I run a newsletter for coffee snobs with my friend, Aravind.
We ran into a branding problem recently and this is how we fixed it:
Marketing resources shared in the community
This framework will make you quit your job. I revisit this blog every three months.
Hangouts
For the last 11 months, I have been thinking about taste and the role it plays in marketing. Especially in this age of AI.
I wrote some content on taste, gave presentations, and I am speaking again with more refined thoughts.
You can join me this Wednesday: How to build taste as a marketer?
Have a great week!
Love,
Vikra.