Every Monday, I share insights and BTS from our newsletter creators’ community. You will receive weekly marketing frameworks on Thursdays.
Tea from my life
I made a pact not to upgrade my coffee set up till our coffee newsletter reaches 1000 subscribers.
At the time of writing this issue, Caffeineletter has 1301 subscribers and I have a new coffee set:
Anyway, how was our weekend?
Analysis in 150 words
It hit me, “Why aren’t newsletters doing referral programs anymore?”
There was a time when referrals used to be huge, but I haven’t seen publications lately set up ref programs as much.
My thesis:
Most subscribers use their alt emails to access resources. You’re increasing the vanity metric (subs), but it costs you list quality and ESP fees.
Lower quality subs. Not all niches have readers who know enough similar readers. Most readers end up referring their friends, who aren’t even your ICP.
Lead Magnets are big on LinkedIn right now. With the right resource, you attract hundreds of potentially relevant subs.
Diluted incentives. During Morning Brew’s days, “Refer three people to get our marketing playbook” meant something. Today resources feel basic. Plus the options are immense. Audience doesn’t need to put in the effort to find similar resources.
Sneakpeek into the community
Nikita and I shared why you should not create LinkedIn newsletters and how to get started instead:
Marketing resources shared in the community
Hangouts
I have created a calender to monitor all the public webinars I host.
Subscribe to the calendar, and you will get an invite every time I host a session.
Have a great week!
Love,
Vikra.