Every Monday, I share insights and BTS from our content marketing community. You will receive weekly marketing frameworks on Thursdays.
Tea from my life
I am having a love-hate relationship with this December. I have travel plans and I am soooooo looking forward to them. But I also want to stay home and do nothing.
There’s a long list of tasks I need to get done this week to have zero work during my travel. I don’t want to end up like Arjun from ZNMD. Wish me luck.
Analysis in 150 words
Why should you start a newsletter?
If I have to reason in bullet points,
In 2024, 15.6 billion emails were sent only on Beehiiv. There will be a significant rise when the 2026 state newsletter report is released. By 2027, half of the world’s population will be on email. Source.
You will have ownership of the audience. Ownership = Reaching out to your people at will.
Easier to collect first-party data and stay relevant.
If your ICP as a creator or business owner hangs out digitally or makes decisions on emails, newsletters are gold.
Email is the highest digital ROI channel.
I have added more nuances in this video. Apparently I am a video guy now :p
Sneakpeek into the community
Cognition lacks a strong Top of the Funnel, so I’m running this experiment to build one.
This is Phase 1 (experiment till Dec 31st to see if it’s worth pursuing in Q1 2026):
Marketing resources shared in the community
Calculating your marketing math to build for next year
HubSpot released a video on AEO (how to show up in ChatGPT, Claude, and other LLMs)
Hangouts
Okay pay attention, I need to tell you three things:
I have adapted Alex Hormozi’s frameworks and tailored them to newsletters. I am hosting a masterclass to share these hacks with you.
I have created an X/Twitter account for Cognition. I will share screenshots of the best insights so you don’t have to read the whole thing. Join me here.
I run a premium community for creators and business owners who aim to start and scale their newsletter from 0 to 10000 subscribers. Black Friday sale is on with 40% off for the first three months. Reply to this email for your unique code.
Have a great week!
Love,
Vikra.