Every Monday, I share insights and BTS from our content marketing community. You will receive weekly marketing frameworks on Thursdays.
Tea from my life
I’m sipping a beautiful pour over as I write this newsletter. My friend told me last week, “At this point, I should name this section Coffee from my life.”
Anyway… I am in Jaipur for a day. Work thing. If you have recommendations for me, please lmk. I’m looking for food spots or shopping markets.
Analysis in 200 words
Since I am travelling, I booked a stay with Hosteller (I always stay in hostels because of cost efficiency and a chance to meet backpackers. The convos are way too fun to miss out.)
After my booking, Hosteller sent me a beautiful guide explaining the Dos and Don’ts. Basically everything I need to know.
As a regular, it’s not of the best use to me.
But an 18-year-old Vikra travelling solo for the first time would appreciate details like these. It sets my expectations straight and provides reassurance.
(And it’s sooooooo on brand! Colours, copy, pictures…)
7-page deck if you want to check it out:
Now my marketer instincts tell me to create a similar guide for our community.
Notes for marketers: At every point, customers look for reasons to validate their purchase decisions. Resources like these tell them their decision is not only right about the product (booking a Hostel) but also the brand (Hosteller).
Sneakpeek into the community
I shared a simple prompt I use to fact-check my content. This is with Perplexity.
I have also shared some of my basic, yet powerful use cases with AI in this LinkedIn post.
Marketing resources shared in the community
Perplexity published a resource explaining how to use the AI tool at work.
How to calculate marketing math for 2026. Decoding this for my Q1 2026.
With my design skills of a monkey, I found this blog on how data drives design super helpful.
Hangouts
So we wrapped up two sessions in November.
One = How to apply Alex Hormozi’s proven marketing principles in newsletters (I’ll share a text version of this soon)
Two = Monthly private growth call with our community members. Everyone gets a 10-minute spotlight, and we discuss goals, roadblocks, and growth metrics.
In December, I’m hosting only one session because it’s the holiday season and I want all of us to have more fun and less work.
On December 17th, our community members will have a private call on setting up targets for Q1 2026.
If you want in, join the community →
(Still working on the scrappy landing page. Feel free to DM me for details.)
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Have a great week!
Love,
Vikra.