I started content creation on LinkedIn. Grew to over 7k followers. Then I expanded my content to Twitter/X, Reddit, newsletters, and communities.
I learned my fundamentals on LinkedIn. Made some money. Met people whom I never thought would get access to. Got LinkedIn Top Voice. Above all, made friends.
But the growth slowed down.
To be precise, I have grown only 7% in the last 365 days.
I’ve hardly posted during this time. Maybe once in 10 days to maintain a digital presence.
It’s not because I didn’t have content. Or I was bad at it.
It’s because I resented the platform, its creators, and content for far too long.
I am a more Reddit, YouTube, and Twitter kinda guy. But lately I realised I didn’t see LinkedIn for what it is, but always complained about what it isn’t.
Even today, it’s safe to say LinkedIn is my least favourite platform.
I have a love-hate relationship. LinkedIn has one of the most beautiful algorithms as it allows you to reach third-degree connections super fast.
But I have been too stubborn to use LinkedIn as an accelerator. This might change soon.
But first…
“What was my opinion of LinkedIn?” vs My thoughts today
“LinkedIn lacks criticism. The reason I love Reddit and X is that the audience calls out bullshit. Any low-effort, basic content presented as the ‘next big strategy’ gets ruthlessly downvoted.”
People share LinkedIn profiles at work, so they want to present themselves differently from the casualness of X or the anonymity of Reddit.
It’s unfair to expect brutally honest conversations without the mask of professionalism.
“LinkedIn is too basic. Everyone repeats the same obvious points.”
Three things here.
1/ There is always room for beginner-friendly content. One person’s basic is another guy’s insight.
2/ Basics, call it fundamentals, attracts masses. Depth pushes conversions but not visibility. As creators, you have to balance both, and sadly, I optimised only for conversions.