In February 2024, I wrote the Valentine’s Day campaign for a Canada-based brand that sells sex toys. The brand had an inactive list of 18,000 customers, and my gig was simple: I had to write an email sequence to re-engage the dead list and hopefully make some sales.
I brainstormed for a few hours and designed a 5-day campaign that not only improved the open rates to 30% from less than 10% but also made $3300 for the brand.
Today, I will dissect my work to explain why the campaign was a hit, the process and strategies behind it, and I will share the exact email sequence I shared with the client in the end.