Marketing Newsletter Recommendations

I spend 30 minutes daily reading at least 5 newsletters in the marketing niche.

I have subscribed to over 30 marketing newsletters, yet I still don’t think I am reading enough. Time and again, I come across top-class marketers and I wonder, “How did I not discover them earlier?”

Here are my top 5 newsletters I never miss reading. In no particular order.

I wish I could share a link here, but Nathan's email list is private.

It is invite-only; he reaches out on X or LinkedIn and asks you to be his subscriber.

Nathan works for one of the top revenue-generating newsletters.

He is at the top of the pyramid. He works with the best newsletters. He works with the best teams. When you operate at such depth, any random insight you share is of high value.

Especially for me, as my work is directly in newsletters.

There aren't many newsletters that study marketing in the Indian context.

I always think we can't rely on studying international brands (outside India) because of the difference in culture and how consumers perceive time, effort, and money.

It’s a different story if you study the first principles of international brands. Of course, we must do that.

But learning about Indian brands gives more direct context. I love Marketing Monk for this exact reason. Every day, you receive one case study of a brand marketing in India.

If you’re more inclined towards international brands, there is an angrez version of Marketing Monk called Casestudied.

As we attain depth as marketers - working on challenging projects, bigger clients, etc., it is easy to lose track of the basics.

I am not saying Tom’s Marketing Ideas is basic, but whenever I feel like I'm complicating strategies or overthinking ideas, I return to TMI to touch base.

It shows me how simple actions can lead to effective results.

I love Katelyn.

I love the simplicity of each edition: One psychological concept, what it means, and how you can use it in marketing your brand.

Every time I read it, I discover a cool new tactic I can’t wait to observe and apply at the first chance I get.

More than marketing, Seth Gordon's emails act as prompts for me.

I don't read his work daily. I read 10-15 emails at a stretch.

Seth’s emails put me in a thinking spiral: “This is what he said, and here is what I think. What are the ways I could be wrong? What facts or stories support my thesis? Is there a better way to approach this strategy? What brands already do this?"

Plus, Seth is a good writer. There is always a constant decoding and learning when I read his newsletter.

That’s my recs!