Newsletters are hot right now. It’s easy to feel the FOMO and start a newsletter without a direction.

Growing your newsletter is never a bad idea. But an email list without intent and direction is.

So I’m all in for newsletters (I mean, it’s a personality trait at this point.)

Because if you do newsletters right, it should contribute to your top three revenue streams. This could be your product, service, or a standalone media asset.

Keeping revenue as the goal, here are 8 questions you should ask yourself about starting a newsletter.

These are simple yes or no questions.

If you say yes to atleast 50% of the questions, start building a newsletter today!

1/ Do you have capital? This could be social capital (10k+ followers) or money ($1000+)

2/ Does your ICP hang out online, especially to get educated about the problem you solve?

3/ If you can send 8-12 emails, one per week to your ICP, educating them about their problems and how you can solve them, will you be able make them consider your offer?

4/ People love video content. Can you make your ICP read text if the value is good?

5/ Do you have leverage?

6/ Do you have a product or a service? At least, directionally do you know what to do with the audience you build?

7/ Do you have 3-5 hours per week to spend on your newsletter? Not just writing, but to focus on analytics, building distribution, talking to readers, etc.

8/ Do you have an angle that differentiates you from other newsletters in the same niche/industry?

If you still need more clarity or have ideas on your mind, feel free to ping me on my LinkedIn or X. I’m happy to help you out.

Best,
Vikra