Cognition Vault

Dec 23, 2025

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6 min read

CognitionX Year In Review

What really happened with the community

Vikra Vardhan

CognitionX

Dec 22, 2025

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5 min read

Welcome Email Essentials

What to include in welcome emails to make them 10x more valuable

Vikra Vardhan

Frameworks

Dec 18, 2025

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8 min read

How to create a newsletter subscribe page that converts

5 points so simple you have nothing but improved conversion at the end of it

Vikra Vardhan

CognitionX

Dec 15, 2025

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5 min read

Three pillars of newsletters

Not balancing all three is the primary reason why newsletters fail

Vikra Vardhan

CognitionX

Dec 8, 2025

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6 min read

Chased the wrong metric

Why newsletters if you're not making revenue?

Vikra Vardhan

CognitionX

Dec 1, 2025

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7 min read

Hosteller's Branding

How a simple resource can change customer experience and impact branding (case study form a hostel chain)

Vikra Vardhan

CognitionX

Nov 24, 2025

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6 min read

6 Reasons to start a newsletter

Gurus say 'ownership' but there are more factors to consider

Vikra Vardhan

Frameworks

Nov 20, 2025

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7 min read

The Recency Effect

How to win with content in an attention-deficit world

Vikra Vardhan

CognitionX

Nov 17, 2025

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6 min read

Mistake newsletter advertisers make

This small hack can boost your advertising ROI

Vikra Vardhan

CognitionX

Nov 10, 2025

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5 min read

Referrals are dead?

Hardly any newsletters are running referrals anymore

Vikra Vardhan

Nov 6, 2025

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7 min read

On Positioning's Impact

Case Study: I repositioned my newsletter by changing only the copy and welcome email

Vikra Vardhan

CognitionX

Nov 3, 2025

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5 min read

HRX's economical branding

How to make meaningful gestures when you don't have capital

Vikra Vardhan