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Cognition Vault

Roach Mentality

Jul 15, 2025

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9 min read

Roach Mentality

What I learned by spending three days with 41 indie builders

Vikra Vardhan
Vikra Vardhan
May 2025 | Report

May 31, 2025

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8 min read

May 2025 | Report

Among other things, I lost a client.

Vikra Vardhan
Vikra Vardhan
Newsletter Review System

May 23, 2025

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9 min read

Newsletter Review System

A way to measure growth and progress beyond metrics like clicks, opens, and subscribers

Vikra Vardhan
Vikra Vardhan

Monthy Reports

April 2025 | Report

May 5, 2025

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8 min read

April 2025 | Report

What went wrong?

Vikra Vardhan
Vikra Vardhan
Marketer's notes on vibe coding

Apr 28, 2025

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8 min read

Marketer's notes on vibe coding

We got the vibe horribly wrong

Vikra Vardhan
Vikra Vardhan
March 2025 | Report

Mar 31, 2025

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11 min read

March 2025 | Report

Revenue and plans for April

Vikra Vardhan
Vikra Vardhan
Growing newsletter with ads?

Mar 13, 2025

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7 min read

Growing newsletter with ads?

What I learned from growing a micro-niche newsletter with meta ads.

Vikra Vardhan
Vikra Vardhan
How to write better LinkedIn posts

Mar 7, 2025

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6 min read

How to write better LinkedIn posts

One change and your posts improve 10x

Vikra Vardhan
Vikra Vardhan
Kinky Valentine's Day Copy

Feb 14, 2025

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7 min read

Kinky Valentine's Day Copy

Ft. Durex, Tinder, Spotify, Britannia, Flipkart, Blinkit, and Prime Video.

Vikra Vardhan
Vikra Vardhan
Privileged writers perform better than you

Nov 29, 2024

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5 min read

Privileged writers perform better than you

Here's why

Vikra Vardhan
Vikra Vardhan
One thing you should be doing in content

Nov 22, 2024

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6 min read

One thing you should be doing in content

If not, AI will steal your authority

Vikra Vardhan
Vikra Vardhan
Community Principles

Nov 6, 2024

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7 min read

Community Principles

What makes Insiders Insiders

Vikra Vardhan
Vikra Vardhan
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