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CognitionX

Chased the wrong metric

Dec 8, 2025

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6 min read

Chased the wrong metric

Why newsletters if you're not making revenue?

Vikra Vardhan
Vikra Vardhan

CognitionX

Hosteller's Branding

Dec 1, 2025

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7 min read

Hosteller's Branding

How a simple resource can change customer experience and impact branding (case study form a hostel chain)

Vikra Vardhan
Vikra Vardhan

CognitionX

6 Reasons to start a newsletter

Nov 24, 2025

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6 min read

6 Reasons to start a newsletter

Gurus say 'ownership' but there are more factors to consider

Vikra Vardhan
Vikra Vardhan

Frameworks

The Recency Effect

Nov 20, 2025

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7 min read

The Recency Effect

How to win with content in an attention-deficit world

Vikra Vardhan
Vikra Vardhan

CognitionX

Mistake newsletter advertisers make

Nov 17, 2025

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6 min read

Mistake newsletter advertisers make

This small hack can boost your advertising ROI

Vikra Vardhan
Vikra Vardhan

CognitionX

Referrals are dead?

Nov 10, 2025

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5 min read

Referrals are dead?

Hardly any newsletters are running referrals anymore

Vikra Vardhan
Vikra Vardhan
On Positioning's Impact

Nov 6, 2025

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7 min read

On Positioning's Impact

Case Study: I repositioned my newsletter by changing only the copy and welcome email

Vikra Vardhan
Vikra Vardhan

CognitionX

HRX's economical branding

Nov 3, 2025

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5 min read

HRX's economical branding

How to make meaningful gestures when you don't have capital

Vikra Vardhan
Vikra Vardhan

CognitionX

Packaging → Branding

Oct 27, 2025

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6 min read

Packaging → Branding

How Whole Truth's packaging helps with its branding

Vikra Vardhan
Vikra Vardhan

Frameworks

The Halo Effect ft. Diwali

Oct 23, 2025

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8 min read

The Halo Effect ft. Diwali

Why brands spend millions on creating ads that never speak about the product

Vikra Vardhan
Vikra Vardhan
Time Tracking Masterclass

Oct 16, 2025

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1 min read

Time Tracking Masterclass

5 principles and 6 frameworks to help you start time tracking

Vikra Vardhan
Vikra Vardhan

CognitionX

How to attract the right leads?

Oct 6, 2025

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6 min read

How to attract the right leads?

How simple messaging and packaging can send clear signals about your brand

Vikra Vardhan
Vikra Vardhan
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